I’m a big user of Google Search Console, well more specifically SEOGets lately, but they use GSC data… The “average position” metric always drives me nuts because I intuitively believe it should mean something that IT DOES NOT MEAN… Google’s “average position” metric in Search Console is a bit tricky and can indeed feel confusing […]
In the world of digital marketing, boosting your visibility is crucial for success. While some may be tempted by “black hat” techniques or “spamdexing,” smart businesses know that working with an SEO specialist is the key to sustainable growth. Gone are the days when a simple “banner ad” or “hyperlink” could guarantee traffic. Today, effective […]
Do You Question the Need to Index Links? Yes, there is merit to using link indexing tools, especially in scenarios where you have obscure or difficult-to-discover links, such as profile links on large websites. Here are the key points to consider: 1. Understanding Link Indexing Definition: Link indexing refers to the process of getting search […]
All About a Website’s Internal Linking Internal linking is a crucial aspect of SEO that helps with site navigation, distributes page authority, and improves user experience. Here’s a breakdown of how to effectively implement internal linking on a regular website: 1. Understand the Types of Internal Links Navigational Links: These are links that appear in […]
Digital marketing has become an essential component of a home building company’s marketing strategy. With the world becoming increasingly digitized, it’s essential to have a robust digital marketing strategy to reach out to potential buyers and showcase your work. In this article, I will discuss the importance of digital marketing for home builders and how […]
In today’s digital age, having a strong online presence is crucial for businesses, especially for skilled trade companies. With the rise of internet usage, more and more people are turning to search engines like Google to find services and products, making it essential for trades companies to rank high on search engine result pages (SERPs). […]
Plumbing company owners, as an SEO consultant with years of experience helping skilled trades businesses grow, I have some recommendations for increasing your inbound leads through search engine optimization. First, make sure your website is optimized to convert visitors into customers. Build quality, educational content that addresses common plumbing issues geographically for your service area. […]
Anchor text is simply the words that ARE the visible part of the link that you see on a page. Not the target URL/web address, but the actual words that you click on to go to the target URL. If you are familiar with HTML (who actually uses it directly anymore?), this would mean the […]
Writers Beware? Or Writers Prepare! As an SEO consultant with over 15 years in the industry, I’ve seen first-hand how online content is evolving. The rapid advancement of artificial intelligence will undoubtedly change the game, especially for lower-quality, commoditized writing (Such as found on Fiverr and UpWork). AI is getting smarter at generating content on […]
If you’re new to search engine optimization (SEO), the technical jargon and strategies can seem overwhelming. However, there are some basic SEO concepts and best practices that even non-technical folks can understand and implement to boost their website’s visibility. Eventually each of these sections will link out to newer, more in depth articles related to […]